If I were to ask you to define YOUR business, what's the first thing that comes to mind? I’m sure that many of you would immediately think about your craft and, as artists, it’s probably a natural instinct to go there. So, your craft is your business, right? Well...not exactly. See, as an artist, you obviously couldn’t have a business without your craft — your business exists because of it. And, making sure that your craft is in top form is definitely imperative to running a successful business. But it can be too easy to get so wrapped up in your craft that you forget about the business side of your career all together!