Marketing Formula

The marketing blues: an antidote

The marketing blues: an antidote

Show of hands: how many people out there are struggling with marketing? Let's see... one... two... twelve... eighty... three-hundred-fifty-three... okay, okay. We'll just say that there's a lot of you. I’d like to share my overall philosophy when it comes to marketing for artists. Just like there is no one path to a successful career as an artist, there’s no one right way to market yourself as an artist either. And while that idea can be somewhat liberating, it can also be scary to a lot of people. I can’t tell you how many times I’ve spent entire coaching sessions sitting across from nervous-looking artists as they fire off one question after another about marketing. “How should I put my mailing together? What should go in it? What shouldn’t I do? What kind of envelopes should I use? What should go in my cover letter? Who should I send it to?” And the questions go on and on and on.