Let’s talk cover letter. Now, hold on just a second — I know it's not the sexiest topic in the world, but I think you should really stick around for this. Why? Because I don’t care what level you’re at in your career; this is a skill that is necessary for any artist who wants to do business effectively. The biggest issues that I’ve seen artists have with writing cover letters are that they don’t know WHO they are writing to and they don’t know exactly WHY they are writing the letter. If you can get clear on both of these, then the actual writing of the letter will be a piece of cake. The first step in creating a successful cover letter is not the actual writing of the letter, but the preparation for writing it. In other words, this first step is about gaining clarity.