"In today’s industry, actors and artists need more than just ‘talent’ to be successful — they have to be proactive in managing their careers and setting goals, and have a strong action-plan in place to achieve them — and this program is one of the best ways to help them move forward. Betsy’s detailed and informative strategies demystify the business facets of the industry, while embracing the artist’s individual aspects, and unblock the creativity necessary to be successful in any career!"

-Robert Hoyt, Director of Professional Development, The New School for Drama


Capes Coaching clients have been telling us for years that they wish they had access to the tools and and guidance that comes from this kind of work in their professional studies. Some university programs rely on a consultant to address this need, but only Capes Coaching has the extensive firsthand knowledge dealing with the challenges that artists will face when they get out of school. Our program, The Artist Entreprenuer Weekend Intensive, provides the curriculum and proven tools that will answer students’ real world needs. 

In one highly interactive and transformative weekend, students create an individualized business foundation that supports and empowers the art they were born to make. Disrupting the “starving artist” model, students approach their careers from a position of leadership and innovation by leveraging their creativity and artistry with best practices and principles from the field of entrepreneurship.

The opposite of a one-size-fits-all business plan, students are given a highly-strategic, step-by-step, proven process to actualize and sustain their highest career aspirations. The result? Every student leaves empowered to create professional success on their own terms.

Institutions that have used Capes Coaching's career planning curriculum for their students include Upright Citizens Brigade, The Atlantic Conservatory, The New School, and the Holland School of Visual and Performing Arts at Southeast Missouri State University.

Fill out our contact form below to hear more about the Artist Entrepreneur Weekend Intensive or to discuss how Capes Coaching can work with your faculty to create customized career planning curriculum tailored to your program’s needs.

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