The Creative Path
by Capes Coaching
You’re A Talented, Committed CREATIVE
On A Non-Traditional Career Path.
Despite the odds you are bravely charting your career in an unforgiving industry.
But it feels like you’ve lost your compass and you are not living up to your potential.
The Creative Path is designed to empower you to take control of your life and career vision so you have a game plan, you’re in charge and you make the calls. You’re not at the mercy of gatekeepers or anyone else, for that matter.
Say goodbye to being reactive. Your Path is waiting…
Watch This Note From Betsy Capes!
For Nearly 20 Years This Course Has Been Helping Creatives Achieve Success In Their Careers.
Our Alumni Are The MVPs And Their Success Speaks For Itself.
“The things that have happened...since I took The Path Class, I could have never even imagined. Now, when I set out to do something, my perspective on my work is different; I have a game plan, I’m in control, positive and confident in making things happen.”
-Abbi Jacobson, comedian / writer / actress / illustrator / producer (Co-creator and star of Comedy Central's Broad City, Amazon Prime's A League of Their Own. Films: Mitchells vs. the Machines, Disenchantment, and more)
“Every single class empowers artists to create their own path and to know that their career is in their hands. That was the most valuable thing I learned – THE #1 thing!”
-Ilana Glazer, comedian / director / writer / producer / actress (Co-creator and star of Comedy Central's Broad City. Films: Rough Night, False Positive, The Afterparty, and more)
"Before taking the PATH class I had an idea of where I wanted my career to go, but I didn't know how to get there. This class helped me become very clear and focused with myself in a way that made me feel like I was working toward my goals, instead of hoping for my goals."
-Sasheer Zamata, comedian / actress / writer (Saturday Night Live; ABC’s Home Economics; Hulu’s Woke)
In 2004 I made a shift from working as a casting director in NY because I could see the need everywhere.
The Need?
To get unstuck. Every artist and actor I was working with was stuck. They felt completely out of control, alone, and frustrated.
Not just that, they felt lost, helpless, unseen and at the mercy of gatekeepers.
Relate Much?
I designed The Creative Path to give you tools to align your big vision with a personalized path and actionable steps to make it happen.
You walk away with a structured and holistic year-long plan tailored to your specific goals.
The sooner you make a choice to have agency in your path the faster you will see success in your career and fulfillment in your life.
My signature course guides you through 12-weeks of deep exploration as you unlock your personalized system for turning big life and career goalsinto small, consistent, actionable steps. You walk away with the tools you need to stay focused, strategies for overcoming obstacles, and support from a community of motivated creative professionals and trained coaches…
empowering you to manage your career with clarity and purpose.
“As I began working with Capes Coaching, I felt a real shift in the trajectory of my career. I became more focused on things that mattered, gained more clarity about where I wanted to be and planned a course of action to get there.
The tools I learned in those sessions I still use today. I am deeply grateful to Betsy and her team and could not recommend them more!”
-Lennon Parham, actor/writer/director (Minx, Playing House, Bless This Mess, Veep, The House and Somebody Somewhere)
The Creative Path Curriculum
Module 1
Your Big Vision
Meet your inner coach and craft your vision statement.
Module 2
Select Your Tracks
Learn how to avoid multi-goal syndrome and select the “tracks” that are most important for you.
Module 3
One Year Goals — The Foundation of Your Path
Begin setting and embodying your SMARTE goals.
Module 4
Monthly Goals — The Building Blocks Of Your Year
Set your monthly goals and learn how to avoid the most common traps as you start to build your Path Map.
Module 5
Plan Your Month
Use our proprietary PDR Goal-Getting System to identify your resources and set specific action items for each of your goals.
Module 6
Plan & Do Your Week
Get real about your time, schedule, and commit to your weekly planning ritual.
Module 7
Review Your Week
Learn the secret sauce of our goal-getting system.
Module 8
Plan Your Day
Integrate your Path goals into your daily life.
Module 9
Create Days That Make You Proud
Get honest about how you’re spending your days so you can tackle time management, beat burnout, prevent procrastination, and overcome overwhelm.
Module 10
Mindset — Support Yourself On Your Path
Learn how to silence your inner critic and tune into your inner coach.
Module 11
Authentic Networking 101
Get the tools you need to network with integrity.
Module 12
Review Your Month
Learn how to course-correct and work your Path one month at a time to create lasting results.
What Our Alumini Say When They Finish The Course
The Community
The Creative Path Is NOT A Solo Sport.
The Path & Co. Membership Community Was Created To Provide Additional Support As You Design Your Path And Move Toward Your Goals.
This Is Not Another Social Media Platform Where You Need To Perform.
In the Community you will:
Commit to the deep exploration of your big vision
Invest in a plan for realizing your goals
Ideate with like-minded creatives
Celebrate your wins
Get help to course-correct when you feel off track
Join our private forum and connect with our Path-trained coaches and peers who get you and what you are up against.
This is where you give yourself all the things this business will never give you — consistency, control, and community. You are seen and heard in this space.
Hi, I’m Betsy Capes and I Cannot WAIT to Be Your Coach!
Originally from St. Louis, MO, I’m a transplant to NYC like so many in the arts. I was drawn to New York for the theater. I am a mom to two amazing girls Zoe and Lucy, and I get a break from the craziness of work coaching little league softball (Go Jaspers!). Before the theater, I was a sports fanatic in my youth - tennis and ping-pong were my jam! Give me a hammock on a fall day, and a book and I’m in heaven. Not a runner, but I will run a mile to get NYC street fair corn on the cob!
Your Instructor, Your Coach
Betsy Capes (CPCC) is the founder and president of Capes Coaching. Now celebrating 20 years in business, Capes Coaching was an early pioneer in the entertainment sector and is sought after by creative professionals and institutions alike for career coaching expertise. Betsy began her career casting for and directing theater, developing a deep understanding of the needs and challenges facing artists. This led to the creation of her acclaimed signature course, The Creative Path, which has helped thousands of artists and creatives cultivate and sustain fulfilling careers in the entertainment industry.
Respected for her integrity and approach, Betsy has been engaged as a guest speaker at major institutions across the entertainment sector. She is certified through the Co-Active Leadership Training (Formerly Coaches Training Institute), holds a BFA in Theater from the University of Illinois, studied Drama Therapy at NYU, and is a member of the International Coaching Federation (ICF).
Institutions We Have Worked With
Betsy Capes is regularly called upon by institutions and creative organizations for her years of expertise and experience in the field.
Our Alumni Tell It Like It Is
“Whether you’re just starting out in the business or a veteran like me, The Path is an invaluable opportunity to upgrade your vision and invigorate the process of getting there. It’s not just the tools of the trade that I learned from my coach, but also the ability to see my own path blooming right in front of me.”
-Celeste Lecesne (he/they), actor, author, Academy Award-winning screenwriter (Trevor), co-founder of The Trevor Project as well as co-founder of The Future Perfect Project
“Hands down The Path is one of the best things I’ve done for my career. Rather than feeling like I was at the whim of the industry, I found a way to set goals that in the past felt aspirational, but Betsy offered a pathway to having more of the career I had always imagined.”
-Cass Bugge, actress and writer, Night Sky, For All Mankind, Disjointed
“I needed the vital tools that Path provides to dig my way out of my own fortress of fear, crippling self-doubt, and persistent ambivalence.”
-Randy Redd, Writer, Director, Producer
Enroll Now!
MOST POPULAR!
The Creative Path Intensive
$997
($1,300 value)
The Creative Path course on-demand, for LIFE (50+ video lessons)
ALL supporting materials including worksheets, exercises, and resources you need to master this system.
Membership in Path&Co. (our private member community just for students and alumni)
AND Twelve (12) live virtual weekly group coaching sessions, designed as a companion to the course, to guide you through your course experience in real time.
This is for you if…
You thrive on deadlines. You crave structure. You know that doing the course on a set schedule, with the support of a coach will ensure that you get it done.
Come together with like-minded creatives each week as you go through the course. Share your challenges and get inspiration from others as you invest in learning this process. Dive into our community and make connections.
We are here with you every step of the way — your guides and your Path-mates!
Please carefully check the schedule in the purple box to make sure you can attend all sessions before signing up.
The Creative Path Intensive
Enroll now with one full payment of $997 or two monthly payments of $498.50.
MOST PERSONAL!
The Creative Path Complete
$2,497
($3,200 value)
The Creative Path course on-demand, for LIFE (50+ video lessons)
ALL supporting materials including worksheets, exercises, and resources you need to master this system.
Membership in Path&Co. (our private member community just for students and alumni)
Twelve (12) live virtual weekly group coaching sessions, designed as a companion to the course, to guide you through your course experience in real time.
AND Six (6) 45-minute private coaching sessions with one of our certified Path Coaches.
This is for you if…
You are looking for one-on-one support as you take the course and beyond. You know that locking in accountability with a private coach will ensure your personal success.
Maybe you are in a career transition, need to seriously up your game, or have personal circumstances that are affecting your creative work. Whatever it is, you know that one-on-one sessions with a coach will help you make the most of this journey.
Use these six 45-minute private coaching sessions at any point in your Path year — to enhance the impact of this system on your life and career.
Please carefully check the schedule in the purple box to make sure you can attend all sessions before signing up.
The Creative Path Complete
Enroll now with one full payment of $2,497 or three monthly payments of $832.33.
The next live cohort starts on April 18th!
All sessions take place on Thursdays from 12:00-1:00pm EDT.
The cohort runs for 12 weeks starting on April 18th and concluding on July 11th. Only the week of July 4th is off.
All students must attend one required orientation session on either Thursday, April 11th at 12:00pm OR Friday, April 12th at 8:00pm EDT.
Session dates:
April 18th
April 25th
May 2nd
May 9th
May 16th
May 23rd
May 30th
June 6th
June 13th
June 20th
June 27th
(Week of July 4th OFF for the holiday)
July 11th
Please carefully check the session schedule! Sessions are one-time only and are not recorded. Each session meets on Thursday from 12:00-1:00pm EDT and there are no makeups.
Enroll Now!
MOST FLEXIBLE!
The Creative Path
$597
($645 value)
The Creative Path course on-demand, for LIFE (50+ video lessons - self paced)
ALL supporting materials including worksheets, exercises, and resources you need to master this system.
Membership in Path&Co. (our private member community just for students and alumni)
This is for you if…
…you are great at self-paced work and don’t need accountability from a group or a coach.
Especially if your life demands that you have this course at your fingertips, on your time — without the need to fit into a set schedule.
Get extra accountability from our members and support from our trained coaches in the community as you need it.
The Creative Path
Enroll now with one full payment of $597 or two monthly payments of $298.50.
MOST PERSONAL!
The Creative Path Plus
$997
($1090 value)
The Creative Path course on-demand, for LIFE (50+ video lessons)
ALL supporting materials including worksheets, exercises, and resources you need to master this system.
Membership in Path&Co. (our private member community just for students and alumni)
AND Two (2) private coaching sessions with one of our certified Path coaches (45-min each).
This is for you if…
…you're looking for one-on-one support while you are taking the course.
Your Coach helps you make the most of this journey during two strategic one-on-one sessions at key points in the course:
1) Once in the early part as you are committing to your Path goals for the year.
2) And again at the end of the course as you prepare to launch the one-year plan for your life and career.
The Creative Path Plus
Enroll now with one full payment of $997 or three monthly payments of $332.33.
Still Not Sure?
Risk-Free Purchase | Return Policy
The Creative Path Course is an investment in YOUR future. It's a major commitment that you are making not to us, but to yourself. By signing up, you're sending a strong message that you're ready to devote the time and energy necessary to make this investment in your life and career.
That being said, if for whatever reason you decide this is not a fit for you, you have two (2) weeks from the purchase date to cancel your participation in The Creative Path, upon which you will receive a full refund. No questions asked.
(Membership in the Path&Co. community is only for students and alumni of The Creative Path. If you cancel your course participation you will automatically lose membership in the community.)
Frequently Asked Questions
What If I Don’t Consider Myself An Artist?
That’s cool! Anyone can benefit from the tools and system on which this course is built. However, for decades we have adapted this course truly to the needs of creative professionals — anyone that works in a creative field, typically non-traditional format, with a strong basis in artistic practice.
So we have expertise working with performers, artists, designers, comedians, writers, directors, filmmakers and more! We believe that everyone is inherently creative — often people that make money doing lots of other things have a strong creative passion or entrepreneurial desire they would like to invest in.
What Type Of Person Is Usually In The Class?
The students and alumni of The Creative Path are those that have reached a point in their lives where they recognize that they want to seriously advance their careers but realize they cannot do it alone and they need support. This course tends to attract creative people who are driven and ready to commit to growing their business. If you are looking for a quick fix or someone else to do the heavy lifting, this course is not a fit.
What If I’m Interested In The Creative Path Course, But Also Thinking About Private Coaching?
If we had our wish, everyone would go through The Creative Path course FIRST and then work with us privately — that’s how much we believe in this curriculum. That said, you can absolutely do both! This is why we have packages that include Private Coaching with the course.
And, we get that there are some instances where Private Coaching is a better fit for your needs, such as if you are looking for individual support in a specific area of your life or career (i.e. help with navigating relationships with your representation, or help making a specific career decision).
If you are interested in learning more about Private Coaching, please visit the Private Coaching page on our website to get more information.
What If It’s Too Much For Me With Everything I Have Going On?
Only you will know what is too much for you, but considering that the purpose of this course is to help you clarify and prioritize what REALLY matters, we know this work provides focus and you will walk away feeling like your life is more manageable than before. This course is also totally on-demand so you can pace yourself according to the needs of your life.
My Friend That Referred Me To This Course Told Me It Was IRL. Will This Course Help Me If I Don’t Get To Work With Betsy In-Person?
I am so glad you asked. YES! I have been teaching this course for decades so in the old days, students had to be in NYC and come to 6-10 weeks of class in person. As time went on, and the world changed, we expanded to teaching over zoom and our students loved being able to do the class from home. We could also reach folks from all over the world.
But let’s face it, creatives have unique schedules and getting everyone together on the same timing is tough. Many wanted to take the course on their own.
So now you have TWO options: purchase the self-paced course and take the entire on-demand program completely on your own time OR purchase one of our group coaching cohort intensive packages and lean on direct support from our coaching team and your peers as you go through the course!
Regardless of which you choose, you become a member of our private community where we maintain close connections, accountability, and camaraderie - all tied together by the language of The Creative Path. Choose the option that is best for you and connect with fellow students and Path-trained coaches to support you on your Path.
[NOTE: Our programs with the cohort intensive experience are only offered a few times each year. If you don’t see them here, send us an email at hello@capesco.com to get on the waitlist and we will reach out when the next one is scheduled!]
Got Questions?
Shoot us an email at info@capesco.com and we will get back to you.
*Lifetime access to The Creative Path is defined as the entirety of the period during which The Creative Path is available, sold, and marketed as an on-demand online course. In the event of unforeseen complications with the host platform for any reason, or should Capes Coaching, Inc. decide to no longer offer the course or cease operations, Capes Coaching, Inc. is under no obligation to provide ongoing support for or material assets of The Creative Path.