Private coaching is one-on-one support with a trained coach who is focused on your greatness. It’s a place to name and realize what you most want to create, accomplish and be.

Ultimately, this is where the magic happens.
— Betsy Capes, President & Co-Founder, Capes Coaching

We know, firsthand, that there are no one-size-fits-all solutions. Your needs are unique to who you are, and we’ll walk with you on your specific path, empowering you to achieve your goals. In a nutshell, we help you get clear on what’s working in your life and career, and what’s not. And then we get the parts that aren’t working, WORKING.

Your coach will ask you the right questions, redirect your energy, help focus your goals, and enable you to take action in a way that’s authentic to who you are and what you want. Each session will strengthen your capabilities, giving you practical tools to make changes that will propel you forward — no formula, no magic pills, no therapy sessions. Yes, we will address your blocks (looking at you: inner critics, negative self-talk, self-doubt, and fear), but only to move them aside. And don’t worry about HOW to move them, we’re here to help you with the “how.” You just have to believe that it can be done.

Private coaching is a client-driven process (as opposed to Path’s curriculum-driven process), which means that you can work on anything that you feel you need support with in your career or life. The process is very flexible — you can work on big picture goals, immediate issues, or a combination of both. The sessions are YOURS.

Speaking of, we take an inside-out approach, meaning that we spend the time to get to know you and how you work, so that the process that we create together is yours and yours alone — it takes into account what you respond to and what you don’t respond to, your rhythms, your schedule/time constraints, etc.. We never want the process itself to hold you back, which is why we want to make sure that your process fits you like a glove.

And, most of all, we want you to be EXCITED about the work we do together!



You know that scary/excited feeling you get when something feels oh-so-right and terrifying at the same time, like the best kind of gut-punch? If you’re feeling that right now, as you read this, then it’s right for you.

If you’re hearing a voice inside of you saying, “I’m ready to play a bigger game in my life; I’m ready for accountability and to be called out on my BS; and I’m ready to actually show up for myself,” then it’s right for you.

If you’re tired of going to your friends and family for career advice that’s always biased and usually of suspect quality, and you’re ready to be seen and heard by a professional who’s dedicated to your success… you guessed it — it’s right for you.



I am in the business of transforming lives, one conversation at a time. I expect a high level of commitment from my clients, and they can expect the same from me.
— Betsy Capes

Private coaching is a serious investment in YOU — in your growth as a human, and your development as a creative being ready to make your mark on this world.

You should be a person who is ready to step up their game. Play hard. Take risks. Be brave. Be vulnerable. Step outside of your Comfort Zone. And any other cliches we left out.


We begin with a 90-minute Focus Session ($300). This is an introduction to the power of the coaching relationship. Regardless of whether you decide to continue with ongoing coaching, you will leave this 90-minute session with drastically increased clarity and an action plan based on your goals for the session. At the end of this session, we reserve some time to discuss next steps, including whether we both feel this is a good fit to continue with coaching — this is, after all, a two-way street.

If you decide at the end of your Focus Session that you’re interested in investing in a coaching relationship with us, here are your options:

  • Year-long Coaching Package: 12 monthly 45-minute sessions — $1800 ($150/session)

  • Six-Month Coaching Package: 6 monthly 45-minute sessions — $1050 ($175/session)

  • Single Coaching Session: 1 45-minute Private Coaching session — $200

    *sessions in packages can be done on an accelerated schedule if desired

Our head coach and founder, Betsy Capes, has limited availability at this time. If you are specifically wanting to work with Betsy and are interested in learning about her rates and availability, please email info@capesco.com and we will do our best to accommodate you.

Some clients decide that the Path Course is the right option for them going forward. You may need to take some time to think about your options before deciding — that’s cool too. There’s no pressure or obligation.

We know that this is major investment of your time and money and we take it very seriously. If you have any questions before committing to your Focus Session, we’re happy to get on the phone with you. You can schedule a consultation call here.

Finally, coaching only works when we are clear about our expectations and commitments to ourselves and each other. With that in mind…  


  • We will research you and learn as much as we can about you from your Intake Questionnaire, as well as anything you choose to provide us with ahead of time that relates to our work together. 

  • We will show up and be present, authentic, and committed to the changes you want to make in your life. We will listen deeply and with an open heart to where you are right now in your life and where you want to go. 

  • We will ask you hard questions and challenge you. We will get to the core of an issue and look at it honestly with you. We will brainstorm with you and provide new insights and perspectives. But we will not fix you… because you are not broken. If you believe you are, this is not the right fit for you.

  • We will NOT tell you what to do or assume that we know best. This is a collaboration. If you’re just looking for advice, we’re probably not for you.

  • We will take notes during your session and, if you request it, we will also record the session (via Zoom) for your reference.

  • We will give you a homework assignment — something actionable and specific that we design together and that you commit to — and we will hold you accountable to that commitment. Whatever we agree on, we will honor. You have our word.


  • You will complete the Focus Session Intake Questionnaire and send it to us no later than 72 hours after you book your session. Why? Because coaching actually begins the moment you register. We will be asking you questions that will require you to dig deep and be honest about why you’ve come to us and what you hope to get from this coaching experience.  

  • You will show up to your coaching session on time, doing your best to be in a quiet space with a solid Wi-Fi connection and no distractions. We believe that the way you show up to coaching reflects your commitment to the process. Let’s not waste each others’ time. Deal? 

  • You will be prepared to talk about what you want support with in great depth.

  • You will bring your truth and courage, specifically when it comes to what you may not know right now or be able to see clearly. We are coming together because you are ready to make a shift in your life. You may not know how you will do it, and that’s okay. Just come ready to connect and we’ll take it from there.   

  • You believe that you are in charge of your life. Coaching is about taking ownership and being empowered to change what needs to be changed.

Logistics: Here's how your focus session works

  1. Register for your Focus Session. You’ll choose an available date/time and pay for your session. (If you do not see a date/time that works with your schedule, please email info@capesco.com so we can get you set up with another option.) Upon completion, you’ll receive a confirmation email that contains a link to your Focus Session Questionnaire.

  2. Fill out your Focus Session Questionnaire (being as thorough as possible) within 72 hours of scheduling your session.

  3. We use Zoom videoconferencing for our coaching sessions. Your confirmation email will contain a link to the online Zoom coaching room, as well as any other information relevant to your session.

  4. You’ll receive a final confirmation email 48 hours before your session. If you need to reschedule or cancel your session (which you can easily do online), you’ll need to do so at least 24 hours in advance. If you cancel your session less than 24 hours before the start time, you will not receive a refund, which is why we send you this final confirmation email to make sure you’re good to go.

  5. Your coaching session is here! Make sure you’re in a quiet environment where you won’t be disturbed and then use the link provided (in your confirmation email) to connect to your coaching session at your scheduled time. If you’d prefer not to do your session with video, you can opt to turn your camera off and do the session by audio only (don’t worry, your coach won’t be offended!).

  6. When your session is over, you and your coach will discuss the experience, making sure that it worked for both of you. After that, and assuming you’re both on board, you’ll discuss your options for continued coaching (or taking the Path Course).




Q: How often do clients coach?

A: It varies. If you choose to go into a package after your Focus Session, you’ll have the option of doing sessions once per month or once per quarter, depending on the package. However, some clients choose to accelerate their packages and coach on a weekly or bi-weekly basis, depending on their goals. You and your coach will discuss what’s best for you at the end of your Focus Session.

Q: Who will I be coaching with?

A: Our current coaching roster includes Ginger Legon & Liza Dickinson. You can read their bios here. Co-Founder Betsy Capes has limited availability at this time. If you are specifically wanting to work with Betsy, and are interested in learning more about her rates and availability, email info@capesco.com and we’ll do our best to accommodate you.

Q: What if I’m not an artist?

A: That’s cool! Although we tend to attract creative professionals, we welcome clients from “all walks of careers.” The work we do can apply to any type of career or profession.

Q: What if I’m interested in Private Coaching, but also thinking about the Path Course?

A: If we had our wish, everyone would go through the Path Course FIRST and then work with us privately — that’s how much we believe in the curriculum. That said, there are some instances where Private Coaching is a better fit for your needs, such as if you are looking for individual support in a specific area of your life or career (i.e. help with navigating the relationship with your representation, or help making a specific career decision) or if the class schedule doesn’t work for you.

Additionally, the community setting of the Path Course may not be the right fit for you. If you’re looking for one-on-one support, Private Coaching is the better option. And for those looking to combine the two experiences, we offer Private Path, where you can take the Path Course in a one-on-one setting.

Q: How do you take payments?

A: You will pay online via credit card through our secure payment system.

Q: Can I do a payment plan?

A: Your Focus Session must be paid for in full. However, we do offer payment plans for coaching packages. Ask your coach about this when discussing your coaching options.

Q: What is your refund/cancellation policy?

A: Your Focus Session is fully refundable up until 24 hours prior to your session. So, if you need to reschedule or cancel your session (which you can easily do online), you’ll need to do so at least 24 hours in advance. If you cancel your session less than 24 hours before the start time, you will not be able to receive a refund. You’ll receive a final confirmation email 48 hours prior to your session to remind you.

Q: What if I have other questions?

A: Please click here to schedule a 15-minute consultation call and we’ll answer any questions that you may have.